Authentic Beauty Concept x Peggy Gou Coffret Hydrate

Creative collaboration is at the heart ofAuthentic Beauty Concept - from the daily moments of beauty and trust between their community of hairdressers and their customers, to the progressive partnerships that allow them to draw inspiration from those who make up our wider cultural network. This year, Authentic Beauty Concept is delighted to expand their worlds through a collaboration with the world's most inspiring artist, DJ and style icon, Peggy Gou - the new face of their brand.

Born in Seoul, Peggy studied at the London College of Fashion before moving to Berlin to pursue her dream of becoming the youngest and first Korean artist to play at the legendary Berghain nightclub. By the end of the year, she had achieved her goal; she launched a dynamic career that has since taken her around the world, gathering a devoted following and diversifying her output into creative fields.

"Authentic beauty starts with accepting and knowing yourself..." says Peggy Gou, "basically, there's no right or wrong as long as you feel comfortable with it, and as long as you love it." Whether touring records, presenting designs at Paris Fashion Week or producing artists for her own label, her goals are fueled by a creative, curious and open-minded vision - and by a belief in encouraging others to be themselves.