Chouinard, Yvon: Let My People Go Surfing The Education of a Reluctant Businessman, Including 10 More Years of Business Unusual

From his youth as the son of a French Canadian handyman to the thrilling, ambitious climbing expeditions that inspired his innovative designs for the sport's equipment, Let My People Go Surfing is the story of a man who brought doing good and having grand adventures into the heart of his business life-a book that will deeply affect entrepreneurs and outdoor enthusiasts alike. This is the story of an attempt to do more than change a single corporation--it is an attempt to challenge the culture of consumption that is at the heart of the global ecological crisis.--From the Foreword by Naomi Klein, bestselling author of This Changes Everything